The Global Content Spendings of Big Six Entertainment Companies Continued to Increase by 9% in 2024

The market share of big six entertainment companies combined are continuing to rise as they are spending more on content. According to Ampere Analysis, there was a 9% increase in their market share and it amounted to $126 billion combined in 2024. There were concerns about TV and movie content on these entertainment companies but their growth is impressive. According to the estimates, the global content entertainment spend in 2024 was 51%. In 2023, the global content entertainment spend was 48%.

The biggest part of spending ($40 billion or 32%) came from subscriptions on streaming services like Max, Disney+, Peacock and Paramount. Walt Disney remained at top with $35.8 billion, while last year it had global spending of $28.3 billion.

Followed by Walt Disney is Comcast Corp ($24.5 billion) and Google ($17.6 billion). The global content spend of Discovery was $16.8 billion, Netflix had $16.0 billion and Paramount Global had a global spend of $15.1 billion in 2024. On these platforms, 45% of the total spend is due to original content ($56 billion) while the rest is from acquired content.

Netflix is at top for streaming content while Google is mainly gaining its revenue from YouTube. The spendings of Peacock and Paramount+ are only from originally produced content. All of this increase in global content entertainment spending was despite the writers’ strike that occurred last year. So, it is estimated that the spendings of big six entertainment companies is going to increase in the upcoming years.

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by Arooj Ahmed via Digital Information World