The survey was based on 300 small and midsize business owners from the US and Europe. 31% of the respondents said that they want to increase their search visibility on search engines next year. 30.4% of the SMBs want to improve their lead generation in the next year. The third improvement SMBs want to make in 2025 is increasing their brand awareness.
The survey also asked SMB owners what are their top three priorities when it comes to enhancing customer experience on their business websites. Respondents said that their top three priorities to improve customer experience are social sharing (22.1%), advanced support (20.7%) and personalized recommendations (20.1%). Other responses included better search (19.4%), security enhancement (18.7%) and customer reviews (18.4%).
SMB owners also said that lead generation (37.8%) is the top way their business website contributes to their business. Other top two ways by which their business website contributes to their business are providing information about their products and services (37.1%) and selling services online (36.1%). SMBs owners also maximize the performance of their business website by the top three ways: Training and Implementation (42.8%), Content Creation and Management (42.5%) and Limited Budget (38.5%).
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by Arooj Ahmed via Digital Information World
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