LinkedIn’s guidelines about what to post are pretty common, it's the guidelines about what not to post that will help you increase engagements. LinkedIn says that users shouldn't post negative and discouraging content. While healthy debates are encouraged, dismissive, derisive and unconstructive content shouldn't be posted on LinkedIn. It means all the content that shut down others’ opinions, content that makes fun of other people and content with swear words and abusive language.
LinkedIn is basically telling users to not be mean because they can face penalties otherwise. There are a few ways LinkedIn detects posts that have violated their rules like looking for bad language and responses in the comments. LinkedIn also says that users should also avoid sharing content that only focuses on products or promotions without telling about other information like news or advice.
Irrelevant comments also shouldn't be made under posts talking about some other things and users also shouldn't ask for likes and comments on their posts. Adult content and images without content should also be avoided at all costs. LinkedIn has updated its algorithm that now focuses more on insights and expertise than any other content. Videos are also getting high engagements on the platform now, with 36% YoY increase on video viewership. LinkedIn is also working on new strategies for 2025 that will help professionals grow more.
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by Arooj Ahmed via Digital Information World
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