The Most Sought-After Skills For Social Media Managers In 2022 Revealed

It’s 2022 and with the digital world blooming in full swing, you can’t deny that jobs related to social media management are definitely in demand.

But what exactly does it take to actually land the social media manager job of your dreams? Most importantly, what are the skill sets required to separate the good from the bad? Well, thanks to one report, we’ve got all the insight you need.

The role of social media managers entails a number of different elements. Be it bucketloads of creativity to intricate planning, analysis, and more- it’s not just one role. Instead, it’s a combination of these all.

Now, you must be wondering that with so many different things involved, it’s easy to lose track of what the real job is. And most importantly, you might be finding it hard to focus on just one thing when you’re surrounded by so much.

Well, thanks to the teams at PostBeyond for filling us all with more data than ever, we’ve summarized a round-up of everything you need to know.

The teams managed to go through thousands of job ads for the position and that’s how they’ve tabulated the specific skills required, not to mention the most in-demand characteristics that hirers search for.

For starters, there’s a whole list that features some of the basic requirements, and as you can expect that entails a minimum education of a bachelor’s degree. Good communication skills and passion comes up next on the list, closely followed by being straightforward and direct in your approach.

Your focus and experience also matter a lot as does your role as a team player and great excitement for pursuing tasks. Personal traits may not be as important as the skills outlined above, but again, they never go unnoticed.

A good social manager needs to be bold, thoughtful, intelligent, and enthusiastic. At the same time, being ambitious about your role and spending time productively are added bonus points that hirers adore.

The report then highlighted the great responsibilities that are attached to the position. Around 50% of the work is media strategy based while 47% is linked to paid social tasks. Working toward raising awareness for a brand comes in third at 24%, followed by having great public relations and handling community management and other things at the same time.

Influencer marking, creative content strategies, and video editings are other things that you’ll be expected to excel at. And remember, staying organized, keeping calm under pressure, and even taking part in social listening are other parts of the role.

Read next: New Study Shows the Engagement Improving Benefits of Native Videos on Instagram and TikTok
by Dr. Hura Anwar via Digital Information World

Children between the ages of 10-12 are spending the most on video games, survey reveals

While Video games are everyone’s favorite, our parents always warned us and tried to keep us from being glued to an undeniable form of entertainment for people of all ages. Video games were first invented in 1958 by a physicist called William Higginbotham and originally were a very simple tennis game similar to the game called Pong.

According to a report, about half of all the users between the ages of 14-41 on the internet are more likely to spend a LOT of money on video games and other things related to them. Also, the younger part of the group is more likely to give up money for video games and apps more easily than the older group.

There was a study conducted on this very topic by Newzoo and surveyed people of a very diverse age group ranging from 10-65 years old. The topic of the survey was how many users on the internet are most likely to spend money on video games, sorted by age.

The respondents of the survey were divided into 5 age groups, sorted from youngest to oldest. First up were the 10-12-year-olds who were the most likely to spend a lot of money on video games with 52%. Next were the 13-27-year-olds who had a 51% probability of spending a lot of money on video games and the expenses that come with it in the form of in-app purchases.

Then came the 28-41-year-olds who surprisingly had a 48% probability of spending money on video games. Now we start to go lower with the people in the 42-53 age range who only had a 31% chance of spending money on things like video games. Last but not least we have the 54-65age range aka the baby boomers, these people had only a 13% chance of spending money on video games.

On the other hand, according to Insider Intelligence, the global gaming market is expected to hit a total revenue of 200 billion dollars in 2023. Also in addition to this, the in-game purchases like subscriptions and coins, etc. will help boost revenue as Gen Z has started coming into the working class and will soon have money of their own to spend on the things they want.

However, if we look at the bigger picture gaming is not necessarily a very expensive hobby to take up and the small price tag is part of what makes this pastime so attractive. Everyone can become a gamer if they have a smart device like a computer, laptop, or smartphone. Even though some gamers who either have become cost conscious or always were, have started cutting back on these costs, this poses no danger to the industry as most of its revenue comes from advertising on different platforms.

Read next: Statista Published Its Findings On 5G Usage And Availability Across The World In 2022
by Arooj Ahmed via Digital Information World

The Super Apps Concept May Be Trending But It Won’t Be Welcomed In America

Plenty of fintech companies that began around ten years ago were seen promoting a single product that was right up customers’ alley. With time, trends evolved and we saw services expand into something much more.

Businesses were keen on growing and that’s where we saw the evolution of super apps. But what exactly does the term indicate?

Experts best describe them as complete ecosystems where a range of tasks are performed in limited surroundings. The whole idea is linked to users getting up-close and personal access to exclusive services within that surrounding provided the task in demand is offered in that restricted space.

Well, it’s best to explain the concept of banking. More and more consumers are spending time on their mobiles and their demand for all sorts of products continues to increase, leading to a reshuffling of finance-related services.

The growing demand is being met by such super apps that wish to enhance the consumer experience while staying relevant to changing tastes of customers from all over. The concept is widely popular in places like China and they aren’t really in existence across the US.

We found the whole idea unique where a long array of services are mingled together into a particular app like WeChat.

As far as technical aspects are concerned, well, people often misunderstand the whole idea. These put heavy reliance on small programs running within a particular app simultaneously. Also, they aren’t any requirements for it to be downloaded or even upgraded from a particular app store.

Users can now stick to one app to get a whole array of services completed. And in case you’re wondering about the great benefits attached, well, for starters, the high speed is worth raving about. With all the mini-programs enclosed in one confined space, they’re faster to download than regular mobile applications.

Secondly, you don’t need to get it updated from the app store as the newer version gets updated on its own. Also, it’s so compact and by that we mean you gain access to over 60 different points of entry. Lastly, they’re cheaper in price as they’re released in fewer periods of time.

The trend first emerged in Asia because so many consumers had underpowered phones and couldn’t handle 40 to 50 different apps across their devices. And that’s probably why we won’t be seeing them making an entry in the US market today.

In America, people are very content with one app like PayPal handling their financial accounts than resorting to a super app doing the same. In other words, Americans are not keen on this one-stop shop for getting on board with various financial services as it’s too limited for them.

Recently, Insider Intelligence has even confirmed that the model taking off in Asia won’t be seen in the US because the market is well suited with both phones and technology that don’t need assistance from these apps.

America is more focused on tackling bigger issues like data privacy and how to better safeguard consumer rights. Anyone that chooses to introduce the super app is likely to face resistance from different sides including oligopolies.

Experts say the only exception is probably Walmart, thanks to its customer base you feel underserved. Other than that, this integrated ecosystem has no space in the country.

Read next: New Study Shows the Engagement Improving Benefits of Native Videos on Instagram and TikTok
by Dr. Hura Anwar via Digital Information World

Twitter Is Working On Innovative Updates Including A Monthly Tweet Counter And Notes Explainer For Edited Tweets

If you’ve always been a curious Twitter user and wondered about the number of Tweets sent out by users on the app, well it might be your lucky day.

The company is busy working on a trial (as spotted by @iwishiwasafinch) that enables users to do just this, thanks to the efforts of reverse engineers who spotted the new development last month.

But this morning, we’re hearing about new reports that mentioned how some users of the platform are already being given access to the feature and there’s nothing more exciting than that.

We won’t lie, it’s a little brutal or savage, not to mention personal. But hey, it’s nice to know that there are more people out there that just might be spending more time than you on the platform.

But again, it might be taken negatively by some because let’s say someone that tweets 1000 times in the month could be seen as annoying on a user’s timeline.

On the other hand, someone else that sends out tweets barely might not even be worth your follow. Hence, the metrics being put out there in the open isn’t the best decision after all.

But remember, Twitter’s spokesperson says that this is just a trial with no final word on what the actual product would be like. The app says they’re trying to make out how it all works.

Twitter says the experiment involves witnessing the effect of showing users the frequency of account tweets and how that could influence their decisions on the app.

Considering the past, people referred to it as complete horror and a nightmare because no one wished to unveil their frequency on the app for their own reasons.

Next up, we’ve got the news that the app might be fulfilling users’ wishes for an edit. While it’s not exactly an edit button, it’s something very similar.

Twitter told its fans that editing wasn’t a possibility because tweets were super short in length and that meant tiny edits could really affect the context of the message.

But now, thanks to one reverse engineering expert Jane Manchun Wong, we’ve got some news about Twitter working on getting new texts that could get attached to edited tweets, after they’ve been embedded across third-party sites.

Despite all the years of controversies and how Twitter refused to edit tweets, they’ve really managed to find a decent solution to the problem, without creating too much fuss.

Yes, it’s going to be a little complex and technical, as far as backend things are involved, but it’s going to be worth it.

Read next: These Three New Tools Are Helping Twitter Users Visualize Information For Free
by Dr. Hura Anwar via Digital Information World

Meta Collaborated With A Harvard Research Team To Map Out Friendships Across Economic Brackets Using Data From Facebook

Meta conducted research, utilizing data from the billions of friendships the platform has accrued over the years to gauge interactions between individuals of different economic backgrounds.

It’s been widely stated and factually agreed upon that an individual’s circumstances and their societal standing can vastly affect their life’s overall outcome. It’s the sort of thought process that explains higher crime rates in minorities or jobless groups; when a society refuses to treat you properly and refutes access to basic income, healthcare, and education, naturally things turn sideways. Then again, this is the exact sort of thought process that many individuals across the world (looking at you, U.S. Republicans) attempt to deny and argue against at any stage.

Meta is in an interesting position with Facebook being perhaps the most comprehensive databank of online human relationships to exist. This provides the corporation with perhaps the biggest sample population that a researcher could have ever asked for. However, Meta didn’t necessarily launch the idea of conducting such research; after all, what good is discussing social relations to a company that just sees individual accounts as opportunities for advertisement and data selling? The research itself was posed by a group of researchers, led by economist Raj Chetty, and Meta.

Raj Chetty and his team received not just a databank of active users across Facebook: they got access to approximately 21 billion Facebook friendships to jumpstart work. The Harvard Opportunity Insights entourage took the opportunity in stride and got to work mapping out relationships across different socio-economic brackets, attempting to make any solid correlations and conclusions. The first one that we’ll discuss is perhaps the most interesting to me. This publication by the group revealed that in areas with more friendships between different economic backgrounds, lower-income individuals were found more likely to climb up the economic ladder. However, further research also detailed just how unlikely such friendships were to form, as most individuals were either barred from forming such friendships or were reluctant to move outside of their economic bracket.

It’s fascinating to take such a close look at human interactions and map them out to see if our preconceived notions are accurate or not. Specifically, I feel that this research should go a long way in proving preconceived notions regarding individuals from poorer backgrounds wrong. People can always change and be better; it all depends on how much support the more privileged individuals in our lives are willing to show them.

Read next: Investors Fear Meta’s Overly Ambitious Plans For The Metaverse Will Lead To Facebook’s Downfall
by Arooj Ahmed via Digital Information World

These Three New Tools Are Helping Twitter Users Visualize Information For Free

Thanks to Indiana University, researcher are getting the chance to visualize the spread of networks and different information on Twitter's platform.

A new report from the university has spoken in regards to its Observatory linked to social media and highlighted the launch of various new tools for Twitter.

In this way, users can best analyze information that’s spread across the various apps in more detail. Hence, this means getting an up close and personal look at how a particular tweet moves on the platform and what it takes for a trend to go viral on the app.

The particular collection of tools doesn’t cost users a penny and is also easily accessible. They deeply examine all sorts of conversations, texts, and even main players involved in building momentum around details like hashtags and even various tweets.

The first tool called Trends Tool is designed to examine the volume of a tweet, thanks to the hashtag or other keywords it’s affiliated with. They assess the viral topic and also any brands, shares, or products involved. One caveat though is this tool allows only 1 month span of data analysis. 

The next tool called the Networks Tool produces three-dimensional maps that display links between mentions, keywords, and retweets with other types of information.

Meanwhile, the final tool called the BotAmp tool can outline bot activity for any particular keyword seen through various topics.

Indiana University says it’s the perfect way to give users insight into how the viral trend works and who the real players in this ordeal are. It’s like getting a first-hand look at the world of polarization and exploration.

These tools can even go as far as collecting data from 10% of tweets made publicly. These undergo the process of being indexed and then examined in detail. And the best bit being is how data gets stored for as long as three whole years.

This way, you can even see how trends altered with time. It also provided so many researchers with the best way to realize that bad actors end up deleting so much content on the app so as to limit the tweet volume.

The researchers also used the tools to figure out how so many people even go to the extent of linking liked content with something that’s unliked before it undergoes deletion. This way, they can artificially amp up particular content that’s popular without being detected.

So who are these tools designed for in the first place? Well, for anyone and everyone. This ranges from brands to all sorts of publishers out there today. In particular, those who want to take a big nose dive into the working of social networks.

Remember, there’s no better way to see how digital platforms’ systems perform than this.

Read next: Twitter Tests New Unexpected Service Where Users Can Follow Others Without Making An Account
by Dr. Hura Anwar via Digital Information World

Companies have lost a large sum of money due to Data breaches

When a company has a data breach incident, many people expect the company to bear the losses, but the thing is that while the company does have losses the consumers also get affected by it. Data breaches or any sort of security breach have an equal effect on both the customers and the company because it is their data that gets leaked. There is also another thing that may come as a surprise to some and that is that sometimes the breaches can come from the inside as well.

A new report titled Cost of a Data Breach 2022 analyzed hundreds of organizations across the world to see what the effects and the costs of Data breaches are. The survey was conducted by the Ponemon Institute and analyzed by IBM Security. They interviewed about 550 organizations and out of those 550, 80% had been the victims of data breaches more than once.

In 60% of the cases, the breach resulted in price increases, an effect on the consumer, and the total average cost of the breach exceeded $4.35 million in 2022 only. The amount increased by 2.6% from last year and a very disturbing 12.7% from 2020 only two years back.

The costs that came with it were not at all light and thus had to be divided into four categories, lost business, detection and escalation, notification, and post-breach response. In the past years, lost business was the costliest aspect of Data breaches but now the first place has shifted to detection and escalation.

The field which lost the most money was the healthcare field. The healthcare field lost 10.10 million this year and the financial, pharmaceuticals, technology, and energy industries also lost a lot of money.

Read next: Report shows Ransomware and Business Email Compromise Attacks are causing 70% of the cyberattacks we see today
by Arooj Ahmed via Digital Information World