The company’s popular Instagram app is launching its own video editing platform and we think the timing couldn’t be more perfect. After all, many users were not happy to see CapCut be pulled out of American App Stores. So the next best alternative seems to be this.
The social media giant shared teasers for the new feature dubbed Edits which will not only be limited to editing content but also giving users an entire array of creative tools. This is especially great for those passionate about making content through their phone.
The news was confirmed by Instagram’s boss Adam Mosserri through a video post on Sunday. He shared how it was not for those making use of desktop platforms or for those searching for templates. However, it is for those who use phones to create videos in short form styles.
The matter is all the more familiar and the announcement from Mosseri arrives moments after Google and Apple tried to pull apps owned by ByteDance from American App and Play Stores. This would comply with laws that force Bytedance to be separate from its apps so they could be sold to American-owned companies.
So far, no sale has been announced so both these apps went dark on Sunday as they could be risking fines that could go up to $5,000 for each user. While we did see TikTok return after a little promise made by Donald Trump to ensure another deal would be finalized that protects users’ safety, no use was shared about CapCut’s return.
For now, Instagram is staying silent on the TikTok-related drama. It only shared how a lot of things are going on right now in the world. Still, it shared how the need for creative and robust tools for editing content was in demand. This isn’t only for content to be published on Instagram but all other apps out there today.
Mosseri did not shy away from teasing a few features coming soon to Edits. This entails another dedicated tab that’s reserved for trending audio and one for inspiring ideas. There’s even one reserved for better camera quality, tracking down ideas, and sharing drafts with others. If that’s not enough, we’re also hearing more about Meta now going to the extent of sharing stats for all Reels content.
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by Dr. Hura Anwar via Digital Information World
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