Mosserri said the company is well aware of the various kinds of feedback that will come in the app’s direction after this experiment. However, the goal is to see which posts on Threads users find the most interesting and relevant.
The experiment is under close monitoring before plans to scale it down broadly are done. The goal is to add ads to Threads where they’re as intriguing as organic material. Tech giant Meta also posted about the arrival of ads on Threads.
The company says all such posts will feature a sponsored label when appearing through the feed. Any early test will feature picture ads. It also shared more about how more people will get controls for ad topics and how they will be allowed to report ads.
Users come to the app to get a more personalized experience. This assists them in helping find companies and content they adore. Remember, ads are a quintessential part of getting this into action. Some users might end up seeing brands they adored but had no idea about. Thanks to ads, they might be following them, Meta explained.
The company launched Threads in 2023 and shared how the goal was more related to user growth having 275 million MAU. By December last year, the figure for active users hit 100 million.
After the launch of Threads, Mark Zuckerberg shared with investors how the main focus at this moment in time is user retention. There are plenty of positive indicators for great engagement on the app so the company wants to make the most of this through ads.
Last year in April, Threads boss Adam Mosseri confirmed that adding ads to the platform was certainly in the pipeline. Shortly after that, social media expert Alessandro Paluzzi shared a code he found linked to ads development on the app. However, Meta denied any immediate plans for the rollout. Therefore, it seems like that day has come now.
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by Dr. Hura Anwar via Digital Information World
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