Monday, April 23, 2018

Does Influencer Marketing Still Drive Brand Discovery?

This chart looks at the most impactful forms of brand discovery in 2018, and see how a much-discussed contender, influencer marketing, compares. Despite a fragmented media landscape, it’s mainstream resources like search engines, TV ads and word-of-mouth recommendations that are the top sources of...

[ This is a content summary only. Visit our website https://ift.tt/1b4YgHQ for full links, other content, and more! ]

by Web Desk via Digital Information World

No comments:

Post a Comment