YouTube claims that a large number of its viewers are watching videos at faster than normal speeds. And interestingly, the numbers continue to increase as we speak.
On average, that’s equivalent to saving nearly 900 years' worth of video time in a day!
The company recently mentioned in their blog post that the app supports videos at various speeds set as default in the settings. But many aren’t following this. They would much rather prefer seeing videos a little faster.
This functionality was first used to speed up videos on the app by nearly 85%.
As far as the most frequent speeds used are concerned, the app says 1.5x is commonly utilized as an alternative. This is closely followed up by 2x and in third place, we’ve got the 1.25x speed.
When it comes to those individuals who prefer customized speed settings, they are usually seen watching videos at 1.1x. While it’s definitely faster, it’s not as much as the others.
Interestingly, another finding by YouTube was related to how playback speeds tend to be faster at different times in the day.
As the day passes on, users' playback speed increases, and then we see a dip at about 7 pm in the evening. But after that, the speed picks up again. But this does make sense to us.
We’re all surrounded by different time zones and social media-dependent environments. There are natural gaps that come and that’s where we witness the dips.
Material has the tendency to keep flooding in. And people love having the luxury to skip ahead and go faster in time. Let’s not forget it’s the era of short-form video content and that coupled with short attention spans belonging to viewers literally means people don’t mind skipping ahead.
In this regard, faster playback speeds are fitting in because more and more people are reacting as well as watching several things at the same time. Hence, by speeding it all up, they’re allowing for more cramming to occur. Simultaneously, they’re evolving with changing trends.
While some find the thought of watching a video in a chipmunk voice quite daunting, others don’t because they claim they no longer have the time or patience to wait.
Whatever the case may be, creators can’t make content keeping playback speed alterations in mind. But experts feel there might be some sort of creative way by which playback speeds can be changed.
One thought could be related to speeding up sections in the presentation or maybe slowing down elements so that users’ attention could be reached. At the same time, it wouldn’t hurt to take some creative formats into consideration. One example is the Stop Motion.
Clearly, there isn’t a whole lot that can be done to accommodate this viewers’ trend but making sure your content isn’t boring is the biggest way to solve such issues.
Read next: Good News For Creators On YouTube As App Expands Access To Behavior Insights While Adding New Tools
by Dr. Hura Anwar via Digital Information World
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