British Teenagers Prefer TikTok Over TV, While YouTube Dominates American Teenage Users

The nature of content consumption has changed considerably these past few years, and there are two apps in particular that have contributed to this trend. The first of these apps is YouTube, with the video streaming platform quickly becoming a hub for content that is often available free of charge. YouTube also connects viewers directly to content creators and enables influencers to monetize their content by selling merchandise and receiving other forms of direct financial support.

Another app that has changing how people consume content is TikTok, and with all of that having been said and now out of the way it is important to note that the majority of British teenagers apparently prefer the short form content app to watching television. A study conducted by the British media regulator Ofcom showed that people between the ages of 15 and 24 spend 57 minutes a day watching content on TikTok, which is four minutes more than the same demographic spends watching TV shows.

What’s new in the nation’s media habits? Our study today found…🧵

📺 TV viewing among younger generations has fallen by two-thirds in 10 years to 53 mins per day

📈 TikTok reaches 35% of adults and 66% of 15-24s online.

🕐 Young adults spend almost an hour on TikTok each day

— Ofcom (@Ofcom) August 17, 2022

Additionally, streaming services such as Netflix and Amazon Prime are replacing TV among younger users. These companies have seen their revenues increase by 27% year over year which is increasing the rate of cable cutting in the UK and other regions with all things having been considered and taken into account.

Coming back to YouTube, a survey conducted by the Pew Research Center showed the 95% of teenagers based in the US watch YouTube daily. Only 67% use TikTok, which suggests that the new app might not have the same level of dominance in America as it does in various other parts of the world.

Two apps that used to be really popular are Facebook and Twitter, but in spite of the fact that this is the case they have both seen dramatic declines in usage among younger demographics. Facebook’s usage has dropped from 71% in 2015 to just 36% in 2022, and Twitter’s decline, though less severe, is still concerning with it going from 33% to 23% in the same period. Teenagers are preferring different apps from older generations which might impact the social media landscape.

Read next: What Do People Really Search For Online And Why? New Survey Highlights Top Ten Secret Search Topics
by Zia Muhammad via Digital Information World