Mobile Augmented Reality Emerges as a Major Revenue Generator for Advertisers and Brands

A recent analysis highlights that mobile augmented reality is the current talk of the town. Besides being hanging for years, it is bringing in large sums of money through advertising and consumer spending.

With advertisers spending billions on these efforts, AR tech has emerged as a key source of revenue. According to the InsiderIntelligence analysis, mobile AR revenue might reach $23 billion in 2024.

The lenses of Snapchat, which enables users to add augmented reality effects to their photographs and videos, generate a sizable portion of mobile revenue from augmented reality. The platform has been effective in making money off its augmented reality features, drawing a swarm of marketers looking to provide customers with an immersive ad experience.

Even while AR advertising is currently making a sizable profit, consumer spending is still modest. However, as it gains popularity and users become more accustomed to the technology, this is anticipated to change drastically.

Additionally, the addition of Quick Response codes has made it simpler for businesses to introduce similar experiences. Companies may give their clients more engaging and interactive experiences by using these codes to start AR activities. This feature is anticipated to be used by 94 million users in the US this year.

New AR ad types are anticipated to appear as it becomes more widely used. Experts anticipate that these advertisements will become more subdued and blended into the user experience. For instance, commercials based on augmented reality might be incorporated into the environment surrounding the user, creating a more natural and immersive experience, as opposed to interrupting the user with a full-screen advertisement.

The study emphasizes how mobile augmented reality has the power to revolutionize commerce and advertising. More enterprises will hang up on this evolution for their revenues, as this develops further.

Thus, to sum up, the study indicates that mobile augmented reality is already a significant revenue generator, with interest in the technology rising among both consumers and advertisers. We'll probably see even more growth in this market as augmented reality technology advances, with additional revenue streams and chances for businesses to interact with consumers.

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by Arooj Ahmed via Digital Information World