It turns out that the latest versions of the iPhone, namely the iPhone 14 Pro and 14 Pro Max, ended up comprising 22% and 24% of total iPhone sales with all things having been considered and taken into account. The high price point may have made the sales lower than might have been the case otherwise, but the smartphones still managed to succeed against all odds.
With all of that having been said and now out of the way, it is important to note that the iPhone 14 Pro saw a 15% increase from the fourth quarter of 2022, thereby making it more popular than the more affordable standard iPhone 14. However, it should be mentioned that the iPhone 14 Pro Max actually saw a 4 point dip, decreasing from 28% in Q4 2022 to 24% in Q1 2023.
Interestingly, the iPhone 13 saw more sales than anyone could have expected. It comprised 11% of total sales, far more than the 1% that its budget counterpart the iPhone 13 Mini was able to manage. It even surpassed the iPhone 14 Plus which only received 10%.
Consumers clearly have a preference for flagship models because of the fact that this is the sort of thing that could potentially end up giving them cutting edge tech. This seems to suggest that buyers don’t really care about how expensive iPhones are. They will always go for whatever is most advanced, or they will settle for the next best option. All in all, the latest iPhones ended up representing a whopping 75% of the total number of Apple smartphones sold last quarter.
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by Zia Muhammad via Digital Information World
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