This morning's new write-up talks about how the company exerts a mighty influence over its developers. This is commonly seen when they have conflicting interests with the tech giant. But what is The App Association?
Well, it’s another name given to a body that represents the voice of today’s great app economy. And in this group, we’ve got around 5,000 developers, including manufacturers of connected devices.
Congress even calls in these members to testify on several serious matters linked to health innovation on the web. They like to hold seminars and briefings to unveil the latest happenings and issues in the spotlight by different entrepreneurs.
And the fact that developers commonly engage in various battles with the Cupertino company means there’s a lot of discussion on commissions on the App Store.
At first glance, it might not seem as if the top iPhone leader has any form of influence in the matter, but that’s not the case, as shown by this new piece published today.
It’s actually Apple who is in charge of shaping this particular association’s goals. Several employees explained to Bloomberg recently how the firm alters both the targets and policies observed in the group.
Despite the App Association showing and claiming that it represents the voice of today’s world, it’s actually the one providing it with funding. And obviously, that means it's in charge.
While the firm is not exactly a member of this particular organization, it definitely has a major role in terms of developing the policies. And that’s all thanks to four ex-employees from the tech giant, that obviously requested for their identity to be anonymous.
Critics have also outlined how the lobbying agenda is closely aligned with Apple's, despite it being against app developers.
Some reports speak about Apple silently giving more cash to the body to affect their policies. Meanwhile, others strongly feel it gathers influence without even being a member.
Is this the reality or a clear misunderstanding? There are reports that we could well be seeing this as a misunderstanding. The App Association calls Apple Inc. a public sponsor of its initiatives.
So as you can see, the Cupertino firm is keenly interested in the ordeal, even as a sponsor. But it’s not the only one out there. Others like Microsoft, Cisco, and Intel are also a part of the list.
But the initiative that Apple sponsors exerts a giant chunk of influence on developers. Without the company saying yes to several decisions, it would be near impossible to develop a new device or smartphone in the market today.
Hence, it makes sense why Apple is very keen on providing sponsorship because they're getting plenty of power at the end of the day.
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by Dr. Hura Anwar via Digital Information World
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