The company has already faced a loss of 1.2 million subscribers in the first half of 2022. The huge subscription company is looking to add a million users to its app with the new ad-supported tier; there is one thing of note. According to a survey by Reviews 1 out of 4 Netflix users are making plans to leave the subscription service by the end of this year.
For this survey, Reviews gathered insights from 1,000 consumers to find out their streaming habits in the first half of 2022. The results showed that an Average American has subscribed to 4 platforms at a single time.
Even though Netflix is still the most used platform with 77% of Americans using it, other platforms are being used as well. The survey found that Netflix is the most popular and was used by 70%, followed by HBO Max at 9.91% and Disney+ (6.18%) at the second and third position respectively.
After that came Peacock with 4.25%, and Hulu with 3.86% of respondents using it. The last two positions were held by Apple TV+ with 2.70% and Paramount+ with 2.70% as well.
Now with that being cleared up, 25% of those said Netflix users are planning to leave the app because of two reasons, 1 30% said that they use other streaming services more frequently than Netflix, so there is no need for them to have a subscription and 2. 1 out of 3 respondents said that the streaming service does not have any more shows that they want to watch, and other services have more.
However, this is not as disastrous as it may seem for the streaming service is still the leader of the market with 70% using the app.
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by Arooj Ahmed via Digital Information World
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