Things have changed dramatically over the years and with the pandemic affecting the way most of us work, it’s thought-provoking to see where creative team collaborations stand today. And that’s why this study by Filestage ended up surveying 366 marketers and heads from the creative industry.
The authors mentioned how they wished to see the current state through the eyes of those belonging to agencies, different leading brands, and production firms. There is definitely a new normal and we’re highlighting the key points of this study for you below.
Today, there is a 33% rise in hybrid work setups. So that practicality means every 2 in 3 marketers are working with this type of working layout. Meanwhile, every 1 in 3 firms is functioning remotely with around 10 members of the workforce as compared to the past when there was just one.
On the other hand, the report proved how 28% took up the digital nomad life by doing work from at least two or more nations. These are stats from last year that showed how much people were resorting to working remotely.
Almost three-quarters of all creative collaborations tend to take the remote route but that does not mean everything is done on those grounds. In fact, 74% takes place in real-time.
Today, the average process linked to creative reviews takes up to 8 whole days and then nearly 3 different versions are required to attain sign-offs. Another problem such as work setups have to deal with is a long time for feedback. And that is what slows down individuals to an extreme degree.
So what this report has told us is that the old-age concept of working long office hours is now gone. It’s being replaced with more modern forms of working that are convenient and efficient for both the employee and employer.
What we found to be particularly interesting is how working from different nations has really helped a lot of people. They agree that traveling does end up empowering and broadening the mind.
Others mentioned how it adds more perspective and inspiration and if that is what you’re looking for, booking tickets to a new designation is the thing to do.
49% of respondents claim their teams spend their time in collaboration through remote working and in real-time. Meanwhile, 26% claim to spend it through remote working and asynchronous. But 25% said it’s all done face to face, so that’s quite interesting.
On average, the research highlighted how it takes up to four days for an average freelancer to get their respective work approved by the leading heads or executives that they’re working for. But when you’re employed as a member of a brand, this would take around 10 days, if not more.
Startup companies are the second slowest where a time of 9 days on average is required for approval. Coming to agencies and production firms, they would take around a week or so.
But experts claim that trends are changing and more companies are resorting to more transparent and centralized measures for reviews. This would assist in shaving days off and saving time and frustration on the part of employees waiting to get approval.
The study highlighted how attaining feedback can be such a nuisance as is the task of chasing people down to attain some kind of approval. Only those workspaces willing to work on the likes of fast feedback cultures can end up overcoming such problems.
by Dr. Hura Anwar via Digital Information World
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