This information is coming out of the latest iteration of the annual Global Gamers study which is conducted by Newzoo. It revealed that mobile gaming has actually turned into the most popular platform for gamers, with 35% saying that they play mobile games and nothing else whatsoever. With all of that having been said and now out of the way, it is important to note that just 9% of gamers are loyal to just consoles, with 8% saying that they exclusively play video games on their computers.
Targeting gamers can be profitable for developers because of the fact that this is the sort of thing that could potentially end up driving considerable in-app spending and purchasing. After all, 57% of gamers indicated that they regularly spend money on their games. However, mobile games are lagging behind in this respect, with just 45% of mobile gamers admitting to making numerous in-app purchases.
This is lower than the 55% of PC gamers who said the same, and the proportion was even higher for console gamers with 66%. This reveals that mobile gamers are somehow less likely to splurge on their games than might have been the case otherwise, and that is something that will need to be addressed if the industry truly wants to push forward.
Since 34% of gamers said that they only spent money on their games due to the presence of a sale, this might be a useful avenue for mobile game developers to explore. It will be interesting to see how these app developers contend with these challenges and eke more revenue out of their consumers.
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by Zia Muhammad via Digital Information World
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