Last year in July, Zoom unveiled Zoom One Pro, an extensive package of advanced features designed to enhance the app's capabilities. Although it took a while for the app to gain popularity, it ended May on a high note, achieving its highest monthly revenue thus far and reaching a significant milestone in Zoom's progress. To put it succinctly, Zoom's triumph can be likened to a rapid rise reminiscent of its very name.
The achievement Zoom reached in May is truly impressive. The revenue generated within the app itself on the App Store surpassed the one million dollar mark, marking a significant milestone since the introduction of the new subscription. According to valuable data from App Intelligence, Zoom's net revenue for that month was a remarkable $1.2 million, which reflects the amount that Zoom retained after subtracting Apple's share.
During April, Zoom's net revenue came tantalizingly close to the one-million-dollar mark, estimated at $975,000. However, in May, it experienced an outstanding 23% surge, successfully crossing the newly established milestone.
Since the unveiling of Zoom One Pro in July 2022, Zoom has accumulated a substantial net revenue of $4.6 million from the App Store alone. Notably, this revenue is a result of global usage, with the United States accounting for only 34% of the total. While this contribution remains significant, it is lower than anticipated for a productivity and business-focused tool like Zoom. Preliminary expectations suggested a higher figure, but the diverse global distribution of revenue showcases Zoom's wide-reaching user base and its adoption across numerous regions.
The top five countries contributing to Zoom's revenue, alongside the United States, are Japan, the United Arab Emirates, Canada, and Brazil. Collectively, these nations represent slightly over 50% of Zoom's net revenue, amounting to approximately $2.5 million.
Interestingly, Zoom's revenue distribution extends beyond the top-performing countries, encompassing diverse markets such as Nepal and Yemen. Although the revenue contribution from these markets is relatively small, when combined, they contributed approximately $1,000 to Zoom's revenue.
Such a unique revenue distribution pattern on the App Store is not commonly observed. However, given Zoom's widespread popularity and extensive usage, it comes as no surprise. The broad global reach of Zoom's revenue signifies the app's wide user base and the successful adoption of the platform in various regions.
In summary, Zoom has achieved an impressive milestone in mobile revenue, with its net revenue in May surpassing the one-million-dollar mark. Despite the decline in downloads following the peak of the pandemic, Zoom has effectively monetized its substantial user base, resulting in a significant revenue stream. As the app continues to evolve and expand its offerings, Zoom remains a dominant force in the realm of video conferencing and remote collaboration, shaping the way individuals and businesses communicate worldwide.
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by Ayesha Hasnain via Digital Information World
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