The company has been fined a record-breaking $2.7 billion which was first imposed several years ago and is now upheld by the Court of Justice today. This is where the tech giant was called out for favoring its price comparisons in its search engine results. As a result, it put other competitors at a serious disadvantage.
Google issued an appeal against the case during the time to help stop other similar fines from making their way. This includes changes to how its vertical search feature works like maps, travel, and other domains.
The court also ruled that the behavior of Google was not satisfactory, declaring it discrimination against the Android maker. It also issued statements about it falling outside the fair competitive domain.
We’ve seen the company already make some big changes to better comply with the ruling from 2017 but seeing this new verdict might lead to more changes in how the firm shares information online. This would include transparency of the algorithm and also how advertisers strategize and spend budgets.
Google issued its own statement on the matter and how it felt so disappointed over the endeavor. They called the decision very unfair and linked to a small array of facts. The search engine giant also spoke about how they rolled out changes to better comply with the 2017 verdict and now this was disappointing.
Whatever the case is, the has spoken and confirmed that Google cannot function unfairly in the EU and deny consumers access to full online data.
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by Dr. Hura Anwar via Digital Information World
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