Google AI Overviews Show Up More on Signed In Accounts than on Signed Out Accounts

According to a recent research by BrightEdge, Google AI Overviews show more often for signed in users and show 10-20% less for signed-out users. This percentage is different for each search category but it was most often seen among eCommerce search queries. In eCommerce queries, Google AI Overviews showed 90% less for signed-out users as compared to signed-in users.

Many websites are closely looking at Google AI Overviews because they need to know how it can impact organic search traffic in search results. Many industries and categories are going to have huge effects with Google AI Overviews so it is important to know how it works to make strategies accordingly.

According to BrightEdge, Google AI Overviews appear 21% less for signed out accounts in education category, 17% for B2B tech and appear 16% less for signed out accounts in healthcare category. The BrightEdge findings also showed that there was a 172% increase in apparel-related queries in product carousels. A 42% increase was seen in the use of unordered lists across industries.

Google is also working on having specialized and trustworthy domains instead of consumer focused blogs. It is being strict on healthcare citations and many healthcare blogs are seeing a decline in their citations. BrightEdge’s other AI studies show that their customers are getting less traffic from Perplexity and more traffic from SearchGPT.

Read next: Website Owners On The Edge As OpenAI and Anthropic Bots Wreak Financial Havoc With Aggressive Crawling
by Arooj Ahmed via Digital Information World