The top thing most content creators are still not aware of is that GenAI has already become a part of their lives. This means that GenAI isn't coming, it's already here and has imposed itself on content creation. The survey by Radius found that 92% of the content creators are already using GenAI tools for content creation. It was also found that 74% of the respondents are aware of generative AI tools and know how to use them.
29% of the content creators say that they use generative AI tools to save their time. As trends are always changing and content creators need to evolve with trends and technology, GenAI can help simplify their tasks. A content creator said that it used to take them an hour to create a rough cut of a video. But now due to GenAI, this task takes no more than ten minutes.
89% of the respondents who were surveyed also believe that GenAI can help them with special effects production design and cinematography. 26% of creators say that the one of the top three reasons why they use GenAI tools is to create quality content. 87% of the content creators also believe that GenAI can help export their content to other countries around the world. They can build their global fanbase by using GenAI to translate, put captions and dubb their content.
Despite all of this, some content creators are confused about correct and ethical use of generative AI. 74% of content creators say that they want guidelines about posting GenAI content on social media and other video platforms. They are worried that it can be misused. But there is still optimistic approval about using GenAI and hopefully many content creators will use it in the best ways possible.
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by Arooj Ahmed via Digital Information World
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