The Social Media App Everyone’s Flocking To: Reddit’s Astonishing Rise in User Engagement!

According to Comscore Mobile Metrix, Reddit is surpassing many social media apps in terms of engagements. Reddit has experienced a rise in average time spent monthly, from 215.3 minutes to 243.0 minutes between June 2023 and June 2024. The reason why Reddit is getting so many engagements is because it is providing a niche community for all types of discussions. Users are liking how they can read and discuss all types of topics on the app. Emarketer predicts that an 11% increase in average time spent is expected by Reddit this year.

There are also some other factors which are making Reddit better than other apps. In addition to the content that appeals to all types of audience which has contributed to 50% increase in daily active users YoY in Q2, the company is also focusing on its ad offering. Reddit has expanded its agency partnerships which has boosted its ad revenues to 41% in Q2 of 2024. Reddit is going to expand further in the upcoming days because of its search capabilities with AI driven search enhancements.

Among US adults, 7.8% of their daily time is spent on Reddit while it generates 0.9% of the social ad spend. This means that it has much room to grow. On the other hand, Facebook has the most monthly time spent per user but is seeing some decline, right along with Instagram. Meta’s Messenger app saw some increase in the monthly time spent. It went from 171.8 minutes in June 2023 to 203.0 minutes in June 2024.

TikTok also saw some decrease, growing from 429.2 minutes in June 2023 to 406.4 minutes in June 2024. WhatsApp, X and Snapchat haven’t seen any prominent rise or decline in average monthly time spent by users. Overall, Facebook, Instagram and TikTok are still taking most of the users’ time but Reddit has seen some nice growth.

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by Arooj Ahmed via Digital Information World