Google Search To Include Updated ‘About This Image Feature’ To Differentiate Real Images From AI

Google has confirmed that it’s currently working on a new technology that can distinguish real from AI images. This means providing more insights if pictures were created using AI models, software like Photoshop, or simply taken with a camera.

In the next few months, the search results will entail an improved feature called ‘About this Image’ that provides more insights on the source, the company confirmed today.

current 'About this Image' feature in Google without any AI info

It seems to be coming at a time that’s aligned with Instagram’s decision to roll out its advanced ‘Made with AI’ labels that also help to determine if AI was used to make or edit pictures.

Google highlighted more about the system and how it’s making use of C2PA technology which is one of the best and biggest groups to distinguish AI images from one another. This is usually seen as a tech standard that entails details about where the picture originated from at the start and is also said to include details about both hardware and software used for its curation.

So many tech giants have already backed up the technology but we are yet to see its implementation come at a fast pace. Right now, it’s Amazon, Intel, Google, Adobe, and Microsoft who are a part of the list. Meanwhile, Google integration into search will be a mighty test for this program, it continued.

Google says it has worked to help create the latest C2PA tech version and will be using it along with an upcoming C2PA trust list. This will enable different platforms to use Search to identify the picture’s origin.

Google says it has some major plans to combine the data into the company’s systems for ads too. This would ramp up with time and make use of the right signals to enforce important policies.

In the same way, Google hopes to use the tech on its other apps like YouTube whenever images are captured using a camera. They hope to provide more updates on this front soon.

In case you didn’t know, Google is one of the first firms to adopt this breakthrough C2PA authentication technology. It hopes to provide the best interoperability challenges in this manner.

So far, just a limited number of cameras have been used to support the technology which will entail camera settings data and that taken about a picture’s location to adopt the tech better. While Canon and Nikon have both taken the initiative to use C2PA, Apple and Google are still in line to show support and implement it across their devices.

As of right now, many software like Photoshop and Lightroom do come with this technology embedded into their platforms but we’re still waiting for more image editors to do the same.

It appears that Google’s big step forward to include this in its search results might encourage others to do the same.

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by Dr. Hura Anwar via Digital Information World