The age-old platform is one that didn’t seem to get too much success in the past but you’ll be amazed to learn that it’s doing better than before.
Thanks to the ban on X for Brazilians, many turned to Tumblr as their next best alternative. Moreover, the app reported a massive 350% rise in usage and those are some serious statistics worth considering.
Looking at the history, the parent firm of WordPress bought Tumblr and took it under its wings in 2019. The goal was to keep it alive and functioning. Now the question on people’s minds is how great is it doing today. Is it still enough to make the app a functional platform?
As per stats shared by App Intelligence, the platform is still struggling in terms of carving its niche in the market. The struggle is on and very real. Now we can’t help but wonder if the app is making enough revenue or not through the Google Play Store and Apple App Store.
The answer is yes but to a bare minimum. I mean it’s enough to keep it functional but nowhere near to other arch-rivals in the industry. As per estimates, the niche platform earned just over $97,000 last month from the App and Google Play Stores. This is net revenue which is what’s left when Apple and Google take out their shares.
The X app earns so much money that it could cover the revenue that Tumblr makes in just seven hours. Meanwhile, Snapchat earns a similar amount in nearly two hours.
When we look closely at trends, it appears that revenue is not growing too much but instead, it’s slowing down to a massive amount. The estimates showed how the app earned more revenue each month and hit the 152,000 mark in November, which is the peak.
In terms of what the app is selling, it’s a combo of premium offerings. This also includes means to better visibility and also the addition of badges. It’s a great collection and it should be earning more than that. This leaves many experts to believe the app is struggling with engagement. It might be that people are still using the app but not to a great extent like others.
The app just likes to stick to microblogs and that reason why is simple. The app has yet to evolve since the good old days. It’s tough out there when the competition is so fierce and other modern platforms are present with better offerings. Moreover, badges will never fix such things.
If the app does indeed wish to come back and compete with the market, a lot of reinvention is required. This includes redesigning the platform. Moreover, both engagement and revenue will continue. We don’t expect this will take place. That trend has been an age-old tale where abandoned apps cannot compete with other leaders of the tech industry. They will be purchased and squeezed for all sorts of in-app purchases seen in the past few years. The results however will rarely be positive but we do hope the app beats all others in this regard.
For now, we’re hoping for the best and a lot of Tumblr’s success in the past few days does go to Elon Musk and his X app. If it were not for their downfall in Brazil, users wouldn’t be searching for an alternative like they’ve done here.
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by Dr. Hura Anwar via Digital Information World
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