The most common reason for unsubscribing is seeing the same promotion too often. Fifty-four percent of respondents said they unsubscribe when brands repeatedly push the same offer. Generic content that lacks personalization is another issue, with twenty percent opting out when messages feel impersonal and irrelevant.
Irrelevant promotions are also a major factor. Thirteen percent of respondents said they unsubscribe when brands send offers that do not match their interests or past purchases. Another thirteen percent said they opt out when brands communicate too frequently, even if the content is relevant.
More than half of the respondents, fifty-seven percent to be exact, have switched to a competitor multiple times after feeling bombarded by excessive marketing messages. All this shows, personalization is more important than ever, with seventy-five percent of consumers emphasizing its value. This is a sharp increase from last year's fifty-four percent, showing a growing expectation for brands to deliver tailored experiences.
Seventy percent of consumers have unsubscribed from at least three brands in the past three months due to message overload. More than one in three, thirty-six percent, have unsubscribed from six or more. While eighty-one percent are more likely to open emails that match their interests, sixty percent say they often receive messages at the wrong time. Poor timing can reduce engagement and make marketing efforts feel intrusive.
Fifty-nine percent of respondents trust brands that use AI for personalization, but concerns about data privacy remain. Thirty-two percent of consumers worry about how their data is used. While AI-driven marketing can improve engagement, the report highlights the need for brands to be transparent and give consumers control over how often they receive messages.
Read next: This Study Shows What Happens to Your Brain If You Ditch Your Smartphone for 72 Hours
by Arooj Ahmed via Digital Information World
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