Friday, March 7, 2025

AI Tools Revolutionize Markets, Driving Growth in Development and Design While Freelance Platforms Struggle

A new report by SimilarWeb titled the Global AI Tracker report looks at different traffic patterns among AI tool categories, and highlights a 72% YoY growth seen in DevOps and code completion tools. On the other hand, traditional educational tech platforms declined by 20% because of an increase in usage of AI alternatives. The report says that AI-powered developer tools are doing the best right now and have strong market fit. Replit grew by 67% YoY while Cursor grew by 97% YoY, which shows that AI is quickly impacting software development.



On the other hand, the digital freelance market is shrinking and the traffic to major platforms has dropped by 20%. Some of the major platforms which saw the decrease in traffic are Freelancer (-15%), Fiverr (-22%) and Upwork (-18%). This shows that many businesses are preferring AI tools over human freelancers for tasks like basic design and content creation. Even though there is a rise seen in AI-generated art, the traditional design platforms are still doing well. AI image generation tools have grown 8%, but traditional graphic design creation platforms have seen a significant increase. There was an 18% growth on Canva, 19% on Adobe Express and 8% on Figma. These platforms are also using AI in a lot of features, but they aren't going to get replaced anytime soon.

Traditional EdTech platforms are seeing a huge decline, with Chegg and Course Hero seeing -58% and -59% decline respectively. There are a lot of AI-powered alternatives available now, so now no one relies on crowdsourced study materials and human tutors. The biggest growths are seen by newcomers and not tech giants. 8658% growth was seen by DeepSeek, which absolutely outperformed 9% growth of OpenAI in the same time period. Lovable also had good growth and this shows that niche challengers in the AI market are rapidly growing.

Read next: Graphic Designers and Content Creators See Profitable Freelance Careers, US and Australia Lead Pay Rates
by Arooj Ahmed via Digital Information World

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