Brands and Retailers are Slowly Leaving TikTok and Reducing their Budgeting on the Platform

According to a new report by DigiDay, a lot of brands dropped off TikTok in Q1 2025 probably due to uncertainty related to TikTok’s future in the US. In Q3 2024, 88% of retailers and brands were using TikTok, which reduced to only 77% in Q1 2025. 87% of the brands and retailers also said that they have some of the marketing budget for TikTok in Q3 2024. But now in Q1 2025, only 70% of brands and retailers reported having some marketing budget for TikTok.

29% of the brands reported spending a large amount of money on TikTok in Q1 2024 and now only 12% have large amounts of budget allocated for TikTok in Q1 2025. In Q1 2024, 73% of brands and retailers were using TikTok, but it increased to 88% in Q3 2024, and now it's again going towards decline.

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by Arooj Ahmed via Digital Information World