ChatGPT Can’t Keep Up: Google Handles 373x More Traffic and Keeps Growing

According to new analysis by SparkToro, AI chatbots and search engines are popular, but they are still unable to beat traditional Google search. The analysis found that Google Search saw 373 times more traffic than ChatGPT and its traffic has also increased year-over-year. Many users, marketers, and other analysts claimed that AI chatbots and search engines are competing with Google Search, but the research shows that Google is still very much dominant.

The research also shows that ChatGPT’s market share will still be less than 1% if it is receiving 1 billion search-related queries daily. Semrush study found that only 30% of queries on ChatGPT fall in the traditional search category, while ChatGPT only uses search for 46% of queries. Google gets about 14 billion queries per day, which makes its market share 93.57%. According to Google, it saw more than 5 trillion searches in 2024. ChatGPT has 0.25% market share with 37.5% traditional search related queries per day. Yahoo has 1.35% market share, Microsoft Bing 4.10% share, and DuckDuckGo has 0.73% market share in the search market, which shows that AI chatbots like ChatGPT are still much behind.

• Also read: AI Search Is Lying to You, And It’s Getting Worse

According to data by Datos, there was a 21.64% increase in Google search from 2023 to 2024. Google’s CEO, Sundar Pichai, also says that one of the reasons why Google is seeing a surge in searches is because of AI Overviews, as many users are using this feature. Even though many users are still using Google, it doesn't mean that websites are getting more traffic or clicks. The analysis also found that 60% of the Google searches didn't end up with a click on a website, which makes about 3 trillion searches in 2024 without any clicks.

Read next: Google’s Secret to Staying on Top – 86.94% of Americans Still Use It Daily!
by Arooj Ahmed via Digital Information World