Elon Musk is a polarizing public figure, and with all of that having been said and now out of the way it is important to note that he might be especially popular with the younger crowd. Around 41% of UK based millennials who responded to a recent survey stated that they might stop using Twitter due to Musk’s ownership of the social media platform.
Most social media platforms have been seeing declining interests among the younger demographics, with Twitter being especially prone to user migration with all things having been considered and taken into account. Back in 2016, Twitter was used by 51% of Millennials and 42% of Gen Z. These numbers have now decreased to 32% and 28% respectively, indicating that social media is becoming less popular.
Musk’s abrasive persona and approach to managing the company may be alienating even more than might have been the case otherwise, and privacy and safety seem to be primary issues that they are concerned with. Many of the decisions Musk has made have been hastily backtracked and reversed, such as his decision to fire people who would not be willing to work overtime to restore Twitter after he bought it.
Now that Musk is the sole owner of Twitter, this controversial saga will likely continue. Musk has already spoken out about how overworked he feel, and he has also suggested stepping back from the role of CEO and hiring someone else in his place. It will be interesting to see what the future holds for both Twitter and Musk, especially since the tech bubble is starting to pop.
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by Zia Muhammad via Digital Information World
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