A recently published report by Google has gone on to highlight how duplicate content is slowly but surely turning into a major concern for obvious reasons. A while ago, Google’s Gary Illyes posted the slide at the Google Search Central Live in Singapore the other day.
This particular slide was grabbed from a tweet that was shared by Kenichi Suzuki who happened to be at the same event where such a shocking disclosure was put forward. Many began to even wonder what search engine giant Google felt was duplicated.
About 60% of the Internet is duplicate. @methode
— Kenichi Suzuki🇺🇦鈴木謙一 (@suzukik) November 24, 2022
#SearchCentralLive pic.twitter.com/jcuu1qrSKQ
Some questioned if it means 100% replica or an exact match for the content, a similar match, a similar topic, HTML, or perhaps, something else. Remember, the possibilities are limitless.
The search engine giant has mentioned how there is an abundant amount of information and hence, it has got so many options on what to rank and what not to. The mega 60% figure goes on to show how Google has so much to choose from. Hence, you really need to put out something that’s unique and helpful as compared to what’s located on the web today.
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by Dr. Hura Anwar via Digital Information World
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