For those who might be aware, the initials happened to be E-A-T in the past but now, it’s getting a new E addition to that which represents experience right after the term expertise, and then the likes of authoritativeness, and trustworthiness as seen in the past.
The app has mentioned how trust is pivotal or the most crucial aspect among them all. And with the addition of the new element of E, we can see the document getting bigger by almost 9 pages so it’s a staggering 176 pages, slowly increasing over the years.
But what exactly changed in this document is a question that many people are wondering. And most of it was related to the last page of this revised PDF that highlights the changes.
Google mentioned how the Double-E-A-T feature is the most notable as delineated above where experience counts. In the same way, we saw the company broadly refresh some concepts and even rated criteria in the document’s part 1. It’s mostly applicable to various kinds of web pages and models for creating content.
Google similarly has made some huge clarifications on terms like ‘Findings whose responsible for the webpage and who is the creator of this page’ on a number of website types. At the same time, we’re seeing a new summary table that has the ‘Page Quality Considerations’included in PQ ratings that carry through to every section.
More guidance was similarly added to the likes of core pillars and their respective ratings such as main quality, the reputation for webpages and content creators, and the E-E-A-T aspect. The ratings on the PQ section had been sequenced again, starting from the lowest to the highest and such sections became streamlined too.
Google has really gone on about how the experience was required in this document as it adds a whole new level of quality for assessing the search results. But what is this search engine looking for in terms of such an experience?
Google highlighted that it’s all about the content being produced in a manner that shows some kind of experience. For instance, it could be linked to the product’s actual use or connecting with a person that is on the experienced end of the spectrum.
The best example provided by the search engine giant was when there’s the content linked to how to appropriately fill out a form entailing tax returns. It’s a situation where a user would prefer having information produced by experts in this accounting field. And the same would be the case for others situations.
In case you’re wondering, how does the term experience differ from the likes of expertise? Well, pages do end up sharing first-hand life experiences regarding topics and it could be deemed to have a higher E-E-A-T provided the content being spoken about is safe and consistent and has expert consensus.
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by Dr. Hura Anwar via Digital Information World
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