36% of American men said that straight up cash was the best gift that they could possibly receive based on Statista’s latest survey. American women are even more likely to want cash for Christmas, with 45% saying the same.
Vouchers and gift cards are the second most popular choice for both of these genders, with 32% of men saying they would like to get them and 41% of women saying the same. This is followed by clothing, textile and shoes which was preferred by 29% of men and 39% of women.
With all of that having been said and now out of the way, it is important to note that things start to diverge between the sexes after clothing. The fourth most popular gift category for men turned out to be food and drinks, but for women it was cosmetic products like make up or perfume.
Things continue to diverge for 5th place, with 22% of men wanting smartphones or tablets and 25% of women wanting jewelry and watches. Computer and computer accessories came in 6th for men with 22%, and 6th place is what food and drinks got for women with 23% saying that they would prefer it. That is just 5 points short of the 28% of men who said that they would like food and drinks for Christmas, so it’s not that women don’t want the same it’s just that they have bigger priorities.
Women are also more likely to want books for Christmas, with 20% saying that they would enjoy such gifts. On the male end of the spectrum, meanwhile, books are nowhere to be seen which suggests that men would be less appreciative of such gifts than might have been the case otherwise and they’d much prefer something else.
Read next: Study Shows Consumers Are Worrying More And Shopping Less This Festive Season
by Zia Muhammad via Digital Information World
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