Mr Branding: According to "The State of Journalism 2023," report the two biggest problems facing journalists today are disinformation and lack of funding

Saturday, March 18, 2023

According to "The State of Journalism 2023," report the two biggest problems facing journalists today are disinformation and lack of funding

Muck Rack recently conducted "The state of Journalism 2023," a journalism survey of 2,226 journalists from all around the world, including the U.S., Africa, Asia, and Europe, in collaboration with 15 other businesses. This survey was conducted between January 1 and February 6, 2023. The primary objective of this study was to inform people about the importance of journalism, its state now, and its growth potential.

About 50% of journalists expressed concern about inaccurate information and a lack of funding, which was the survey's most significant finding. Not just these two, but also declining readership (31%), declining media trust (40%), lack of time to cover their material (33%), lack of independence in news media (32%), and safety concerns (30%), too many stories to cover (17%), and news and media literacy (31%) are also contributing factors.

Also, the economy's unpredictability has impacted the content of many journalists, leading many of them to change employment (22%), while 33% have been unaffected. Despite this, journalism will likely remain very popular in 2023, as 58% of those polled said they are very enthusiastic about their future and career ambitions in this sector.

Also, according to 43% of respondents, there is currently no question that short videos like those on TikTok will be the most popular type of content in 2023.

As a reporter or journalist, there are a variety of sources you can rely on, with online newspapers and magazines ranking as the top ones (59%) followed by Twitter (14%), print newspapers and magazines (5%), radios, podcasts, and other social media platforms (2%).

The usefulness of Twitter as a social network has grown, and nearly all journalists rely on it. It received the most votes (78%) for "most valuable social network," beating out Facebook and LinkedIn. Several of the journalists who use Twitter stated that they use this platform to promote their work (78%), keep up with the news (83%), find sources for their articles (69%), stay in touch with fellow journalists (67%), and more.

Journalists are 7% more inclined than in the previous year's study to respond to pitches, although 53% of them will remain the same. However, 92% of reporters prefer to receive pitches via 1:1 emails, and the majority of them do not open these emails because they are too lengthy or come at an inconvenient time.

The study found that Gen Z and millennials are going to be the most targeted audiences, with 41% and 57% of respondents choosing these groups respectively, while 15% preferred audiences of all ages.

According to the survey, U.S. respondents reported their annual income as less than $40k (20%), between $40k and $70k (31%), between $70k and $100k (20%), and 15% said they would rather not disclose.