If you're looking to drive visitors directly to your account, advertisements might be highly beneficial. Users are not the only ones who benefit from this advertising option; several firms looking to expand their reach also gain from it in a variety of ways.
Nonetheless, some people still appear to find these advertisements annoying. To learn more about it, Statista recently polled 3,663 TikTok users out of a total of 9,992 individuals. It took place in January through December of 2022.
For those who may not be aware, the CEO of this social networking app was overblown with accusations in a congressional hearing on March 23, 2023. U.S. lawmakers alleged that TikTok is linked to the CCP, even though it doesn’t gather any less data than those U.S. based companies. This might be interpreted as the beginning of a Cold War.
To find out how many people are interested in these adverts and how many are bothered by them, the respondents in the poll were given a variety of alternatives. The research revealed that the vast majority of consumers do not mind advertisements, in contrast to TikTokers from the United States who are dissatisfied with this.
According to the study's findings, 38% of users and 34% in total said they are not easily upset by these ads unless they receive free content in exchange. Yet, as indicated by the percentages of 15% and 12%, respectively, many consumers selected the statement that they frequently struggle to distinguish content from advertising.
Moreover, a large number of consumers (28% of users and 18% overall) actually made purchases from the things they saw in TikTok commercials from various celebrities and influencers. And finally, the last option where 18% and 13% of those surveyed never mind when businesses utilize their personal information for advertising purposes.
Read next: TikTok Has Forced Its Competitors To Adopt A Less Lucrative Business Model
by Arooj Ahmed via Digital Information World
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