As per the analysis, the US tops the list with approximately 114 million consumers, aged eighteen plus. This list was further followed by regions, such as Indonesia, Brazil, & Mexico, with a total of 110, 82, and 58 million documented consumers respectively.
Other countries where this app is popular among grown-ups include Russia (55 million consumers), the Philippines (43 million consumers), and Thailand (40 million customers). The report also highlights the impact created by this platform on various countries.
According to it, the greatest influence of this app was on Southeast Asia regions, such as Indonesia, Vietnam, & Philippines. Approximately, this platform impacted over 200 million individuals in these areas.
The popularity of TikTok among grown-ups can be attributed to several factors. For one, its algorithm provides personalized recommendations based on the customer's viewing history, making it easier for users to find content that aligns with their interests. Additionally, the short-form video format has proven to be a hit with adults who prefer to consume content in bite-sized portions.
Moreover, the prime focus on user-generated information has made it a platform for creativity and self-expression, with members from all walks of life showcasing their talents and sharing their experiences. This has created a sense of community on the platform, with users engaging with each other's content and participating in challenges and trends.
The COVID-19 outburst has also contributed to TikTok's popularity among grown-ups, as many turned to the platform for entertainment and distraction during lockdowns and social distancing measures. With the pandemic still ongoing in many countries, its popularity is likely to continue among adults in the foreseeable future.
In addition, two major giants, India & China are out of this race as they are not consuming this application to a greater extent. The Chinese are using a local version of this app, which is only designed for them, whereas, due to ban regulations, the consumption of this platform is prohibited in India.
To sum up, TikTok's rise in popularity has not been without controversy. The platform has faced scrutiny over issues such as data privacy and security, censorship, and the spread of misinformation. In response, the organization has taken measures to address these concerns, such as establishing a content moderation system and partnering with third-party fact-checkers to enhance their application towards perfection.
Read next: China Predicted to Have 1.6 Billion 5G Connections by 2023
by Arooj Ahmed via Digital Information World
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