Essentially, YouTube allows advertisers to repurpose creator content in their marketing campaigns. That will obviously lead to creators earning less than might have been the case otherwise. Such issues can be quite dangerous because of the fact that this is the sort of thing that could potentially end up leading to content creators getting taken advantage of, which can put further strain on the burgeoning industry.
With all of that having been said and now out of the way, it is important to note that YouTube’s ad tools may be to blame here. A creator by the name of Taki Udon, who has well over 219,000 subscribers on his channel, has pointed this out.
An electronics company by the name of Jsaux used his entire video in an ad, and they even gave it a brand new title with all things having been considered and taken into account. Udon’s video featured a product from the company, and Google’s Smart Shopping Campaigns tool allows advertisers to find videos that depict their products and use them at will.
Creators are understandably upset at what is going on. Every hour of content that they upload requires many weeks of effort, and companies should not be allowed to use this content without first and foremost obtaining consent. Influencers and creators also need to be paid for their work, although it does not seem like that will be an option in the near future.
According to ad agency Mekanism, this is not a new problem. Rather, it has been occurring for quite a long time. YouTube will need to fix this issue lest it results in a mass exodus of content creators which will invariably end up crippling the platform since users will no longer have anything worth staying for.
Read next: New Study Showcases How Payments For Influencers Have Altered With Time
by Zia Muhammad via Digital Information World
No comments:
Post a Comment