The Lowdown on Content Formats: Which One’s the Best?

Content is king, this much is quite clear with all things having been considered and taken into account. Marketers around the world put enormous amounts of effort into creating content so that they can figure out the right way to reach consumers that would be willing to buy products. Oftentimes it is the content itself that is the product, but in spite of the fact that this is the case the approach to said content would still be the same.

When asked which format for content worked best for them, marketers had quite a lot to say. Responding to a recent Semrush survey, 45% of marketers stated that video was the biggest priority for them. That makes a lot of sense because of the fact that this is the sort of thing that could potentially end up capitalizing on the current short form video trend that is taking over the entire world.

With all of that having been said and now out of the way, it is important to note that videos were not the only type of content that could be published. 31% stated that short form articles gave them the best possible type of performance that they could hope for. 28% also stated that turning success stories into content was yet another great way in which it could be optimized to a large degree.

19% also said that publishing case studies was a successful way to get there content out there. This just goes to show that while video is extremely popular, it is by no means the only option that content marketers can check out. Indeed, short form articles are a perfectly viable alternative that can provide a lot of progress.

All in all, this suvey has revealed that there is actually a lot of diversity when it comes to content performance. Video performs the best by far, but even if it is not included in a marketing strategy, a decent output could be developed through a mix of short form articles and success stories. Infographics were also considered high performing by 17% of survey respondents based on the survey.

Read next: Ad Revenue Hits 5 Year Low, Here’s What That Means for the Industry
by Zia Muhammad via Digital Information World