Mr Branding: 56% of iOS Users Adopt Apple Focus and Live Activities to Improve Digital Wellbeing

Wednesday, September 20, 2023

56% of iOS Users Adopt Apple Focus and Live Activities to Improve Digital Wellbeing

The presence of smartphones has begun to permeate into every single aspect of our day to day lives, but this has also made it increasingly important to focus on digital wellbeing. Apple has been at the forefront of creating features that can allow users to utilize its advanced technology much more healthily than might have been the case otherwise, with the Focus and Live Activities settings standing out as particularly beneficial examples on this front.

It turns out that 56% of people that use Apple products have already begun to incorporate these digital wellbeing features into their activities. In spite of the fact that this is the case, 42% of survey respondents that said that they don’t use Focus claim that they aren’t even aware of its existence. This seems to suggest that Apple should put more effort about educating users about how they can make their smartphone usage less of a health risk with all things having been considered and taken into account.

Live Activities have also seen a high rate of adoption. With all of that having been said and now out of the way, it is important to note that 41% of users have started using it, with around 24% saying that they didn’t know it was an option that they could avail. Furthermore, 62% of Live Activities users went so far as to say that their experiences were largely positive, which indicates that Apple is helping its consumers get more value out of their purchases without running the risk of smartphone addiction and the like.

Based on the findings in a recent survey, 31% of users that avail these digital wellbeing features do so because of the fact that this is the sort of thing that could potentially end up making their lives simpler in the long run. 35% said that the features are easy enough that they can be used intuitively, and it will be interesting to see if other smartphone manufacturers try to take a leaf out of Apple’s book in order to cater to a wider subset of consumers.