They've come up with some really intriguing proposals for those sneaky advertisers who target our children in this report. If you're an online influencer, game creator, or anyone with the chutzpah to publish adverts geared at children, you're in for a treat with the FTC's out-of-the-box formatting approaches. Because obviously, ensuring that our children can recognize advertisements is the most important responsibility on our planet.
In what can only be described as a eureka moment, the FTC suggests that the best method to minimize harm from fuzzy advertising is to not distort marketing. It's as if they're saying to advertising, "Hey, just don't be sneaky!" Isn't it revolutionary?
Yet, hang tight, there's something else! The FTC suggests that game engineers, virtual entertainment powerhouses, and content suppliers incorporate short guards or interstitials (extravagant words for dark or white screens) when their notices. Who hates a decent pop of variety while going through their #1 substance? We should disregard nuance and make their adverts as noticeable as a neon sign in a dull rear entryway!
The FTC presently talks about "unmistakable in the nick of time disclosures," both oral and composed, as the masterpiece. They apparently feel that even the tiniest tots will catch on if you cry, "This is an ad!" loud enough. To be safe, we should engage a town crier to follow the kids around.
But here's the kicker: the FTC believes we need a brand-new ad symbol. But not just any icon, but one that is "easy-to-understand and easy-to-see." Because the problem with the present icons is that they are simply too intricate. We can't have our children straining their developing brains to figure out what an advertisement is, can we?
Hold on to your hats, for there's more to come. The FTC believes that this new emblem should be accompanied by "disclosures and customer education." Yes, you read that right. They suggest that children should not only interpret the emblem but should also take a mini-course on the complexities of advertising icons. It's similar to a treasure hunt, but the hidden treasures are icons and disclosures.
This report has piqued the interest of advocacy groups Fairplay and the Center for Digital Democracy. They are overjoyed that influencers and companies have been brought to their attention. Take note, advertisers: don't even consider disguising your adverts as engaging and exciting stuff. The FTC is watching you, and they're armed with black and white displays to prove it!
Finally, the FTC's proposals for children's advertising are nothing short of hilarious. They almost seem to be saying, "Be less sneaky and more upfront, advertisers!" But, in the realm of advertising, who needs nuance and finesse?
Read next: 58% of Americans Trust AI, but Only 46% Understand It
by Rubah Usman via Digital Information World
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