The launch of the latest iPhone is perhaps one of the most significant events of the tech cycle, but in spite of the fact that this is the case, this year’s rollout of the iPhone 15 is being marred by delayed delivery. According to research conducted by Counterpoint, specifically their Apple 360 Service, buyers purchasing top of the line iPhones including the iPhone 15 Pro Max will need to wait between 4 to 9 days longer than might have been the case otherwise.
With all of that having been said and now out of the way, it is important to note that there is a nine day differential in the delivery times for the iPhone 15 Max as compared to the iPhone 14 Max. Supply chain disruptions might be at the heart of this. However, some experts are also saying that the considerable upgrades necessitate a longer wait period because of the fact that this is the sort of thing that could potentially end up making the rollout go more smoothly.
This also poses an opportunity to Chinese competitors who may be able to get products to customers faster with all things having been considered and taken into account. Some phones offered by Huawei, such as the Mate 60 Pro, are seen as direct competitors to the iPhone. They threaten to derail the inroads Apple has made in the Chinese market, indicating that home grown manufacturers in the East Asian nation might have an edge over their dominant American counterpart for the very first time.
Even so, research has shown that the iPhone 15 is still the most sought after phone in China. Archie Zhang, a research analyst based in China, stated that the longer delivery times are actually a strong indication that the iPhone is continuing to experience high levels of demand. It will be interesting to see where things go from here on out, since the shape and face of the industry seems to be in a constant state of flux that could reshuffle the delicate balance of the smartphone ecosystem around the world.
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by Zia Muhammad via Digital Information World
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