These Are Top 10 Social Media Platform by Traffic and Time Spent

The battle for the attention of users has reached a fever pitch as of late, with most tech companies trying to do whatever they can to get the biggest slice of the pie. In order to shed some light on which companies and sites are commanding the most devotion from users around the world, we've crunched some numbers based on SimilarWeb data that highlights social media platforms' monthly web traffic as well as how much screen time they get every month.

With all of that having been said and now out of the way, it is important to note that YouTube was the winner by a large margin. The Google owned video streaming and social media platform received about 34 billion visits in the span of a single month. Furthermore, each visit lasted over 20 minutes on average which amounts to thousands of years of screentime on a monthly basis.

One thing that bears mentioning is that YouTube is beating every site at each metric that was taken into consideration. It received more site visits than Facebook, WhatsApp, X (formerly known as Twitter) and Instagram combined, with each of these sites forming the rest of the top five list with all things having been considered and taken into account.

Facebook came in second with 17.4 billion site visits in a month, but it only got half as much screentime per user as YouTube or 10.34 minutes per session to be precise compared to YouTube’s 20.23 minutes per visit.

Meanwhile, Meta’s domination of the charts is hard to ignore since apart from Facebook, Instagram was yet another inclusion into this list. Apart from YouTube and X, all of the entries in the top five belong to Meta, which just goes to show how much control this company has over the world of social media in general.

Instagram managed to hit an impressive 6.8 billion monthly visits, slightly more than X. However, its average visit duration sat at just 8.14 minutes, which indicates that it is not doing enough to keep users hooked for long enough which is leading to poorer numbers than might have been the case otherwise.

Twitter, which has now been rebranded as X, managed to reach 4th place with 6.5 billion monthly visits. It received marginally higher durations of retention per visit, coming up to 10.43 minutes for each session.

WhatsApp came in 5th in terms of total number of visitors on the app each month. It receives 3 billion monthly visits, less than half that of X, but in spite of the fact that this is the case its average visit duration of 18.52 minutes was more than enough to compensate for the shortfall and secured its position in fourth place.

Once we exit the top five list, other social media platforms start to see the light of day, although none of them come anywhere close to the 3 billion user per month mark, like all the higher ranking ones. TikTok gets 2.3 billion visitors per month with only 3.8 minutes of attention by average users. Reddit’s 1.8 billion monthly visitors averaging at 8 minutes and 39 seconds per session. LinkedIn reached 1.7 billion visits, while both Twitch and Pinterest boast 1.1 billion visits.

Take a look at the charts below for more insights:

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by Zia Muhammad via Digital Information World