With all of that having been said and now out of the way, it is important to note that there are a wide range of reasons why companies are diverting so many of their resources towards mobile ad budgets. For starters, 40.9% of companies stated that they were able to obtain a far greater quantity of users than might have been the case otherwise thanks to a widespread mobile ad campaign.
It’s not just new users that are on the table either. 24.2% of higher ups at companies that responded to a survey conducted by Moloco said that they were able to get high quality users. Such progress is important because of the fact that this is the sort of thing that could potentially end up increasing the value of each user instead of just blindly driving downloads that wouldn’t end up going anywhere.
Performance marketing is the name of the game this year, with 45.7% of companies saying that they are making it one of their biggest priorities instead of the biggest one of all. By comparison, brand marketing was selected by 41.4% of survey respondents.
One thing that this represents is that the landscape of marketing is shifting in ways that few if any could have expected in the past. 58.2% of companies that are investing in performance marketing said that they are doing so specifically due to how it can lead to a proportionally higher rate of investment, especially when they compare it to the performance of brand marketing. This just goes to show that marketing is going to continue to change as the years go by.
Read next: Advertising Near Hate Speech Can Devastate Brands According to This Survey
by Zia Muhammad via Digital Information World
No comments:
Post a Comment