However, one area that Twitter has really been lagging behind in is in-app revenue. The social media platform has historically struggled to monetize its user base, but this year proved that the site still had some growth. While Twitter has had a rough summer so far, with in app revenue growth rates in June and July plummeting to 1% and 5% respectively, it appears that the platform is making a comeback with all things having been considered and taken into account.
Estimates for Twitter’s in-app revenue in August show an excellent 24% increase, which is the highest rate of growth that the platform has seen since January. That has brought its in-app revenue to over half a million for the first time in its history. 90% of the $574,000 that Twitter earned through in app revenue in August came from the App Store, which suggests that a majority of Twitter’s big earners are iOS users.
Twitter has managed to turn the ship around, but it still has a long way to go. The fact that this major company only crossed half a million dollars from in app revenue just last month is a testament to the sluggish rate of growth that this company has managed to acquire so far. Still, Twitter has pioneered in app revenue as a new way of earning money, and while competitors like Snapchat have fine tuned the concept by offering more features for a lower price, Twitter might be able to use this great month to invest in future growth. It will be interesting to see if Twitter’s stellar growth rate continues for the rest of the year.
H/T: AF
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by Zia Muhammad via Digital Information World
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