Amazon Prime Video has cinched the top spot, beating out Netflix, which has reigned supreme for quite some time now. But it seems like all good things must come to an end and this is one of them.
The news comes to us thanks to some new rankings published by Parks Associates. And according to them, Netflix is so yesterday and Amazon Prime is leading today.
These particular rankings are all related to estimated figures of different subscribers throughout the month of September of this year, thanks to the company’s OTT Video Market Tracker.
But what we found to be super interesting here is how the researchers of this study failed to highlight the real estimated figures situated outside of this report. Meanwhile, the rankings for this in the US also went on to outline Peacock getting into the list for the top 10, snagging the spot at number 9.
On the other hand, we saw Hulu jump on over and take the lead against Disney+ to attain the top third position. Showtime who was previously entering the rankings at number ten is now off the list.
Amazon Prime Video is getting included in full swing thanks to the company’s aggressive marking tactics for Prime Membership. As it is, Netflix has started to really struggle to attain great growth in America, which is highlighted to be its leading and most saturated consumer market of today.
The VP for Parks Research says there has been a great alteration in terms of today’s marketplace as various other streaming services start to introduce different types of content, services, and even offers.
Parks Vice President Research Jennifer Kent noted that there is significant disruption in the marketplace as streaming services introduce new content, services, and partnerships, adding that Netflix is positioning itself for a possible resurgence in subscribers.
Meanwhile, Netflix has a new ad-supported tier that it feels can help it win back revenue and consumers that it lost by announcing a new subscription that would force people to pay more if they wished to share passwords with their acquaintances.
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by Dr. Hura Anwar via Digital Information World
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