Google Might Start Showing Map Locations for Businesses Within Search Snippets

Google has just made a new adjustment to its SERP, and it’s one that might make locating businesses easier than might have been the case otherwise. Several users on Twitter posted screenshots of a new update to the SERP that showed a business’s location on Google Maps within its own search snippet. This is similar to previous experiments that have been noted, but it is still distinct in that it places the location in the snippet rather than in the side panel.

Businesses often try to make themselves as visible as possible on Google because of the fact that this is the sort of thing that could potentially end up driving more customers to their door. The side panel used to be the primary source of information, with all of that having been said and now out of the way it is important to note that users had to click on a business before they could see it, and they had to click on the directions button to find any location information. This update eliminates the need to click to find any location data that can help them get to the shop.

Locations in the search snippet are immediately visible, and they can help users to see which local businesses are closest to where they live. Not all that many users have seen this update, although that might be because Google is just testing it out right now. If and when it does get released, it will likely be a positively received feature with all things having been considered and taken into account.

The map is shown in a rectangular box which, when clicked, will redirect the user to Google Maps so that they can plot their route. A business’s search snippet can be used to divulge all sorts of details pertaining to it, and the inclusion of a location will be a welcome addition. This is not the first time that Google has experimented with something of this sort, although it is definitely the most visible one which suggests that Google is conducting a wider test for it than it normally does.

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by Zia Muhammad via Digital Information World