Mobile phones have really altered the way most of us continue to engage with businesses and online retailers. But did you know there is one factor, above all others, that really happens to influence a user’s buying decisions?
The answer as per this new study by Emplifi says that 87% of people get influenced by reviews. So if there is a positive/helpful review, chances are that a buyer would end up making the purchase and vice versa.
The study by Emplifi showed through the launch of a recent report what 2000 shoppers located in the US and the UK had to say via a survey. And while not all reviews are the same, the majority (87%) held a strong opinion about how real-life reviews from customers, as well as the ratings, are given would really affect the final decision.
This was in stark comparison to the reviews provided by celebs or other influential personalities like leading content creators and more. That figure stood at 50%. On the other hand, researching products means a consumer would first search for a review, even before the price, return policy, and delivery charges. So as you can imagine, it’s a huge deciding factor involved here.
Exports do agree with these findings as they feel there is simply no great way to showcase how authentic a brand is than by setting forward customer experiences that were generated through organic means. And those companies making use of these strategies are benefitting more.
The goal is to make the content so easy to access on various product pages so clients may get the right information from a particular webpage that offers the good or service. Only then can you expect great and authentic reviews.
Meanwhile, let’s not forget how expensive it is to have a celeb or an influencer generate their testimony about the product. And if it’s not going to get the right impact, then what’s the point right?
Marketers are bound to benefit from doubling down on such findings as now, they will have lower budgets as people put out their thoughts on pages free of any cost. And if that is what it takes to drive more sales, then we feel there is nothing better.
The study further shed light on how many shoppers usually like to visit a few websites before they do end up buying a product or service.
Most mobile shoppers for goods and services are on the lookout for cheaper products whose maximal limit is $20 in different places. Remember, markets are a great source of information for cheaper goods but search engines tend to be more helpful for more expensive products that can go up to $100.
A lot of the trends shown here have to do with the way the current economy is functioning. There is a lot of inflation and then to see a recession is really hard on people’s pockets. Brands are trying really hard to produce product reviews and send out pictures to make sure shoppers get all the details they need while buying a good.
Another interesting fact is linked to how things aren’t too dissimilar for different generations. Be it Gen X, the millennials, or Gen Z- all people search for goods and services in the same way online. They’ll spend nearly 15 minutes searching for a budget-friendly product. And as the price increases, the number of web pages they visit also rises.
Read next: 66 Percent of People Say They’d Grab Their Phone or Computer First In Case Of A Hazard
by Dr. Hura Anwar via Digital Information World
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