With all of that having been said and now out of the way, it is important to note that Apple is still performing relatively well. While the company’s Macbooks sold 22.8% fewer units in the fourth quarter of 2022 year over year, it was still the least badly hit by the crisis consuming the industry.
For example, HP’s sales plummeted by 42.8%, and Dell did nearly as badly with a 42.4% decrease in sales being recorded. Lenovo also saw its sales decrease by just under 35%, or 34.9% to be precise. The only company that managed to fend off the disastrous decrease nearly as well as Apple was Asus, whose own sales decreased by a relatively manageable 24.9% in the same period.
It seems like the worst hit of all are other, smaller OEMs who are producing laptops. The Others category in this list registered a 49.2% decrease in sales year over year.
One impact this is having is that it is shaking up the industry because of the fact that this is the sort of thing that could potentially end up helping some companies overtake others. Apple’s market share in the fourth quarter of 2021 was 10.5%, but as of the fourth quarter of 2022, this market share has increased to 13.2% simply because other companies are doing worse.
Asus saw its own market share increase from 6.6% to 8.1% in the same time period. Lenovo also managed to up the ante with its market share going from 25.4% to 26.9% despite losing a third of its overall sales.
HP and Dell saw their market shares decreasing from 25.6% and 15.6% to 23.8% and 14.6% respectively. This is indicating a shift in the balance of power within the industry.
H/T: Canalys
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by Zia Muhammad via Digital Information World
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