The survey also found out what social media channels small businesses are most interested in nowadays. Facebook (76%), was the top social media channel used by SMBs, followed by Instagram (63%) and LinkedIn (43%). Facebook makes sense as it has the highest number of users among social media channels, but LinkedIn being this popular among SMBs didn't make sense.
76% of SMBs said that they are very satisfied with the results they get by search advertising. 74% were satisfied with video marketing, 75% with content marketing and 73% were satisfied with the results of social media ads. Even though only 29% SMBs use video marketing, it still came second for the most satisfactory marketing tactic. 58% SMBs said that they are very interested in using social form videos for marketing. 48% and 30% also want to try influencer marketing and podcast marketing respectively.
SMBs were also asked if they have tried AI for marketing or not. 57% answered with yes, while 33% said no. 10% said that they are not sure about AI. 61% said they are using AI to save time while 50% are using it to generate ideas. AI is mostly being used for content creation (52%), social media management (39%) and chatbots (34%) by SMBs.
Take a look at the charts below for more insights:
Read next: AI Growth in 2024 Coupled with Data Quality Issues: A Challenging Landscape for Companies
by Arooj Ahmed via Digital Information World
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