Google Tests Blue Tick Verification for Business Links in Search Results

Google is testing out a new feature in its search results which would make business links verified by showing a blue tick next to them. This feature will help people to stop clicking on links that are fraud and fake, and instead help them look for the genuine website. Molly Shaheen, Google’s public affairs spokesperson, told The Verge that Google is always trying out features that can help users the best. This verified feature will also help users in identifying the genuine links with blue ticks next to businesses like Google, Apple, Meta, etc.

Image: Google Search Screenshot showing verified Apple link. Credit TheVerge 

Some users have seen these blue checkmarks next to websites on Google search results but this feature hasn’t been widely rolled out. If you hover the cursor over the blue checkmark, you will be able to see a note from Google saying that this blue icon is being seen next to the business name because this website or business is real. However, Google cannot guarantee anything about its products and how reliable the business is.

Google hasn’t officially announced anything about these blue check marks and we don’t know for sure how long it will take to roll out completely. This feature seems like an extension to Google’s Brand Indicators for Message Identification (BIMI) feature, which is displaying blue check marks next to Gmail accounts who have verified themselves.

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by Arooj Ahmed via Digital Information World