TikTok Takes the Lead: Gen-Z's Go-To Source for News and Product Discovery

If we say that TikTok is Gen-Z’s most favorite social media app, then it wouldn't be wrong. TikTok has dominated Gen-Z’s time and mind, not only in terms of entertainment but also for information and news consumption. According to a recent survey by Sprout Social of 4,400 participants from the UK, Canada, Ireland, US and Australia, all these respondents have at least one social media account and they follow at least five brands on social media platforms.

Gen-Z use TikTok the most. 63% said that they use it for news while 77% said that they use TikTok to know about the products. Instagram is the second most used, with 62% Gen-Z using it for news and 74% using it to get information about products. 48% Gen-Z using Facebook for news, making it the third most used app by Gen-Z for news. But for products, the third most used app by Gen-Z is YouTube (41%). Facebook is the fourth most used app by Gen-Z (39%) for product reviews.

Some Gen-Z (36%) use X for news. Gen-Z say that they like short-form videos of 15-30 seconds the most on these social media platforms.

In terms of consumer care, most Gen-Z prefer Instagram (72%), Millennials use Facebook the most (71%), Gen-X use Facebook (72%) and Baby Boomers also use Facebook (79%). TikTok is the second most preferred social media app for Gen-Z (62%). To compel users to buy their products, most brands post original content showing their products, post content from real consumers or target users with ad or promo codes.

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by Arooj Ahmed via Digital Information World