This included a massive revenue increase with a smaller rise in active users across all of its platforms. Let’s not forget its investments throughout several different projects that must be appreciated.
For starters, Meta reports a rise in users across Threads, WhatsApp, Messenger, Facebook, and Instagram. A total user count of 3.29 billion was outlined which is a small but notable rise in previous figures that stood at 3.27 billion in the second quarter of this year.
It might not seem like a lot at first but considering how there are 8 billion people in this world and out of those over 3 billion are on Meta is major. To be more specific, close to 40% of the world’s population is using Meta each day.
This obviously excludes the 1.4B individuals in China who have blocked the company. Despite that, the tech giant continues to grow in users. So you can see the understanding of Meta’s operations in this regard is worth a mention.
We must also mention how the figures are not stagnant and continue to grow with time. The apps keep hitting the saturation mark in several markets but Meta still sees a rise in users signing up to its platforms. This certainly proves that it has great potential and can really mean a lot for its cord ads activities.
Meta never discloses the ARPP results like that was seen in the past but its overall revenue is on the rise. This keeps on increasing as the holiday rush continues during the fourth quarter.
Most of the company’s user base comes from North America and the EU where it generates the greatest amount of revenue. It is slowly but surely rising in places like Asia Pacific too. This saw it post strong revenue results during the time.
The company is currently investing a lot of funds in AI and VR but the most amount of revenue is generated through ads seen on its apps. They also reported here a 7% rise YoY in ads with pricing for ads undergoing a 11% rise.
Read next: Threads Soars: Meta's Rising Force in Social Media with 275 Million Users
by Dr. Hura Anwar via Digital Information World
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