Instagram Usage Jumps Among Teens in 2024, TikTok Popularity Rises

According to the latest research by Piper Sandler, Instagram is the most used app among teens but TikTok is also popular. The survey of 13,515 US teens shows 30% are using Netflix more than YouTube (27%). TikTok (39%) is the most liked app among teens, while Instagram (32%) is the second most liked social media app.

On the other hand, Instagram is being used by 87% of the teens in Fall 2024. This is a 7% increase in its usage from last year. On the other hand, TikTok usage increased from 74% in Fall 2023 to 79% in Fall 2024. Snapchat is the third most used app by teens this year, but it saw a 3% decrease from last year. In 2023, 74% of teens were using Snapchat but now its usage has come down to 71%.

Pinterest and Facebook are also seeing some rise in usage among teens. Pinterest saw a 6% increase in its usage from last year. 41% of the teens are using Pinterest this year, making it the fourth most used app. Facebook saw a 2% increase with 30% of teens using the app this year. Meta reported that 40 million young adults are using Facebook this year in the USA and Canada every day. It can be due to AI-recommended content too.

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by Arooj Ahmed via Digital Information World